Maximizing brand growth through publisher diversity.
Updated: Dec 4, 2022
Case Study
Boutique Rugs is a direct-to-consumer e-commerce site that sells area rugs and runners in a range of sizes, shapes, and colors to consumers with various interests. They have over 15 years of expertise in the rug business. It strives to be the most affordable source for beautifully designed, high-quality handwoven and machine-woven area rugs. They formed a relationship with performance marketing firm Oak Digital in January 2020, after having an affiliate program in the ShareASale network since 2018.
Brand Goals:
Boutique Rugs and Oak Digital set out to achieve two goals using the agency's extensive experience in performance marketing and ShareASale's varied collection of tools:
Diversify your affiliate relationships.
Drive traffic to the top of the funnel for discovery.
The Strategy
Boutique Rugs increased its relationship base this year, starting with a modest mix of influencers and typical coupon affiliates, which enabled them to observe how each played a role in a consumer's route to buy. Boutique Rugs was able to appreciate the worth of mass media publishers because of this newfound information. These partners have the audience and reach needed to offer new items and brands to a previously untapped market. Organizing affiliates into groups within their program gave a framework for focused communications and compensation rates, which helped to keep partners engaged and motivated to promote the brand.
The Results
The Boutique Rugs affiliate program saw the following outcomes thanks to ShareASale's tools, technology, and high-quality partners:
Affiliate-driven sales resulted in a $4 million increase in revenue.
New affiliate connections brought in 46% of income.
Upper-funnel mass media affiliates accounted for 10% of traffic.
Oak Digital and Boutique Rugs recently received the 'Best Performance Marketing Campaign - the USA' at the International Performance Marketing Awards for their collaborative efforts. Congratulations to both partners on their achievements!
Resource
Maximizing brand growth through publisher diversity - ShareASale Blog
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